Chocolate Preferences by Gender

Apparently, I’m what a feminist looks like. When considering the chocolate taste test, it didn’t even occur to me to break down tasters by gender—it took my friend Ruthie’s suggestion for me to realize that I hadn’t considered an obvious variable. (Thanks, Ruthie!) The tasting team comprised 6 men (Justin, Andy, John, Bill, Jonah, and I) and 4 women (Sydnor, Lizzie, Adrienne, and Nicole).

Likes by Gender

Likes weren’t particularly gendered except for samples E (Theo Organic), I (Mast Bros. Brooklyn Blend), and O (Pure Icelandic Noi Sirius).  Only men liked sample E (Justin, John, Andy, and Bill) and sample O (Bill and I); only women liked sample I (Sydnor and Lizzie).  You can see the spread in this updated summary chart, which includes lines for the male and female means.

Normalized Summary with Gender


While there are differences, the mean spread between male and female means is 0.46 points, with a standard deviation of 0.38 points. The “Likes by Gender” graph above shouldn’t be misinterpreted as some chocolates being “for men” and others “for women”—the gender effect seems to be a small one.

Update: Here are the full tasting notes for these samples. Not particularly illuminating, I don’t think.

Sample E Sample I Sample O
brittle cherry overripe fruit way overdone good texture furniture polish gritty strong smell overripe blah dirt sock old moldy fertilizer poop dirt a little bit of rottedness i guess grainy wine high booze blackberry smooth finish gritty waxy sooty stronger fruity smell smooth good texture bland plain aromaless crumbly chalky winey fruity grainy as it melts baking chocolate m&ms crumbly texture layered flavor boozy tart at first mid-density smooth texture boozy fermenting fruit tart rotting fruit boozy acerbic withdrawn will stab you in the night bitter fruit with aluminum not very chocolatey neutral smell texture not good chalky grainy cloying a little little aroma berry light fruit edging on sweet coconut original smell sweet milky light and sweet not complex bubble gum blah couldn’t finish lower cocoa sweeter baby powder sweet coconut oil light saccharine wax coconut and weird fats which overwhelms the cocoa subtle smell fruit light not strong chocolate flavor a little too sweet

One (over)interpretation of this is that women don’t want to eat poop dirt and men don’t want chocolate to stab them in the night—though I would have guessed these things were universal.

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